Global Market Innovation Manager, Beef + Lamb New Zealand
Lee-Ann is an experienced global marketer specialising in innovation and consumer insights. She began her career in Toronto before moving to London in 2006 where she worked with blue chip clients across FMCG, healthcare, and technology. She made the move to New Zealand at the end of 2010 and has worked for Fonterra and Nestlé prior to joining Beef & Lamb in 2017.
Lee-Ann is passionate about New Zealand’s primary industries and the transformational opportunities available. As the Global Market Innovation Manager for Beef + Lamb New Zealand, Lee-Ann’s role is to create value for the red meat sector by understanding and turning disruptive shifts into competitive advantage.
In 2018, Lee-Ann led a review of alternative proteins for the sector which explored new food technologies, business models and the trends that are driving them. This work, alongside a major project identifying new pathways to market, is helping to position the industry to respond to forces of disruption, enabling a sustainable future.
Lee-Ann graduated from the Agri Women’s Development Trust Escalator programme in 2019 and is committed to positioning New Zealand’s food and fibre sector as world leading.